Skip to content
Pure Horse
The Pure Horse App

The first app that connects what your horse eats to how your horse performs.

Free tools for every horse owner. Advanced biometric integration for those who want to take it further.

The problem it solves

You've been buying supplements for years. Do any of them work?

Studies show the average performance horse owner uses multiple supplements — often spending hundreds of dollars a month — without any objective way to evaluate whether a single one of them is doing anything.

There's a reason for that. Until now, connecting a nutrition decision to a measurable outcome in your horse has been essentially impossible outside of a research laboratory. You change the feed. You watch the horse. You think it looks better. Maybe it does. Maybe it doesn't. You keep buying.

Pure Horse changes that equation.

How it works

Feed input meets biometric output.

The Pure Horse app connects your horse's nutrition timeline — what you're feeding, when you changed it, what supplements you added or removed — to continuous biometric data from compatible wearable sensors.

When you add magnesium to your horse's program on Day 1, the app logs it. When your horse's HRV trends upward over the next three weeks, the app shows you both timelines on the same graph. You can see, objectively, whether the nutrition change coincided with a measurable change in your horse's physiology.

That's the supplement efficacy engine. And nothing else in the equine nutrition space offers it.

Free tier

Free. Genuinely useful. No credit card required.

  • Horse profile — build a complete nutritional profile for each of your horses
  • Feeding log — track feed, forage, and supplements with an easy daily log
  • Feeding calculator — science-based feeding calculators for common scenarios
  • Educational library — Montana's guides, articles, and resources, all in one place
  • Montana's recommendations — if you're a Pure Horse consulting or barn client, your personalized plan lives here
Pure Pro

Pure Pro — for owners who want to measure, not guess.

  • Wearable device integration — connect your compatible heart rate sensor and other supported wearables
  • Real-time heart rate monitoring — view your horse's HR live during training sessions
  • Session recording — log and review complete training sessions with HR data
  • Biometric timeline — your horse's HR, HRV, and recovery data displayed over time
  • Nutrition correlation overlay — see your feed and supplement changes on the same timeline as your biometric data
  • The supplement efficacy engine — before-and-after comparison of biometric markers correlated with nutrition changes
  • Heart rate recovery tracking — the single most useful indicator of whether your nutrition program is working
  • Advanced analytics — trend analysis, recovery scoring, training load assessment
Compatible devices

Works with the devices you already have.

  • Polar Equine H10
    Full integrationBLE real-time + session history
  • Garmin Blaze Equine
    Session importvia FIT file
  • Any standard BLE heart rate strap
    Real-time HRvia standard Bluetooth
  • Alogo Move Pro
    Session importvia CSV
  • More devices
    Adding continuously

Pure Horse works with any wearable willing to share data.

The science behind it

What the data actually tells you.

Your wearable device captures heart rate, RR intervals, and HRV data during every session. These aren't vanity metrics — each one has documented relationships to your horse's nutritional status.

Heart rate recovery tells you how efficiently your horse's cardiovascular system bounces back after exertion — and it's directly influenced by electrolyte balance, omega-3 status, and overall metabolic health. HRV reflects nervous system recovery and has established connections to magnesium status and protein adequacy. Tracking these metrics before and after a nutrition change gives you objective evidence of whether the change made a difference.

This is the data the racing industry has been using for years. Pure Horse brings it to every horse owner.

Ready to see what your horse's data actually tells you?