Give your barn a credential no competitor has.
Most boarders are making supplement decisions without professional guidance. Pure Horse changes that — giving your facility access to a certified equine nutritionist, and giving you a differentiator you can market to every prospective boarder who calls.
Your boarders are making nutrition decisions alone.
Horse owners are spending hundreds of dollars a month on supplements — often without any objective way to know if a single one of them is doing anything. They ask Google. They ask the feed store. Sometimes they ask you. Running a boarding operation is a full-time job, and nutritional science isn't part of the job description. But the questions keep coming anyway.
Your boarders deserve better guidance. And you deserve a resource to point them to.
The barn that offers a certified nutritionist is the barn that wins the boarder.
Pure Horse as your barn's nutritionist.
When you retain Pure Horse, you get a certified equine nutritionist available to your entire facility on an ongoing basis. Montana assesses every horse in your barn, delivers written nutrition summaries to each boarder, and remains available for questions, follow-up, and seasonal adjustments throughout the year.
Your boarders get something they genuinely cannot get anywhere else. And you get a differentiator you can market to every prospective boarder who calls.
What the retainer covers.
Initial Assessment (per horse)
Montana reviews each horse's current feed, forage, and supplement regimen. She assesses age, breed, workload, body condition score, and health history, then delivers a written nutrition summary and recommendations to the owner. Thoroughness without complexity — each boarder gets a clear picture of where their horse stands and what, if anything, should change.
Ongoing Availability
Boarders can reach Montana with nutrition questions throughout the month. Feed changes, new supplement questions, weight management, seasonal adjustments, pre-competition nutrition — all covered. Response within 24–48 business hours.
Periodic Reassessments
Quarterly or semi-annual reassessment of each horse's program as horses age, workloads change, or health events occur. Conducted remotely or in-person depending on your location and retainer tier.
Facility-Level Consultation
Montana is available to the barn operator for facility-wide questions — hay quality, bulk feed purchasing, barn-wide protocol decisions, identifying patterns across the herd.
Pure Horse App Access
Every boarder receives access to the Pure Horse app from day one. Free tier includes horse profiles, feeding calculators, and Montana's recommendations. Pure Pro unlocks wearable data integration and the supplement efficacy engine.
Transparent pricing. No surprises.
The retainer can be structured as a flat monthly fee paid by the barn, or as a per-boarder line item passed through to owners. Most barns find the pass-through model works cleanly — the barn's net cost is zero, and boarders receive a service they genuinely value.
Foundation
Under 15 horses
$350–$500/month
- Initial assessments
- Quarterly reassessments
- Unlimited barn-manager messaging
- Supplement-room audit
Performance
15–30 horses
~$750/month
- Monthly visit or Zoom
- Unlimited messaging
- Biometric-data review
- Individual horse plans
- App access for all boarders
Elite
30+ horses
$1,200+/month
- Bi-weekly oversight
- On-call consultations
- Integrated app dashboard
- Custom protocols
- Supplement formulary
All pricing subject to final agreement based on barn size, location, and scope. Schedule a strategy call to discuss your specific situation.
Pricing structure and final rates are being finalized. Contact us to discuss the right fit for your facility.
The conversation that usually happens.
"Our boarders won't want to pay more."
Most boarders are already spending $50–150/month on supplements with no objective way to know if any of them are working. A $30 increase for certified nutritionist access is a better value than almost anything else on their barn bill. And the conversation doesn't have to be framed as an increase — it can be an upgrade.
"We already have a vet who handles health stuff."
Vets treat illness. Nutritionists optimize health. They complement each other — and many vets welcome a nutritionist in the picture because it reduces the nutrition-related calls they field.
"What if a boarder disagrees with Montana's recommendations?"
Montana advises. Owners decide. Her role is expert guidance, not authority. Every recommendation comes with the reasoning behind it, and owners are always free to take it or leave it.
"What's in it for us as a barn?"
A differentiator you can put on your website, your stall cards, and your boarder intake packet. No competitor in your market has a certified nutritionist on retainer. That's a real marketing advantage — and it costs you nothing if structured as a pass-through.
Built on real horses. Refined through real data.
The Pure Horse barn retainer model wasn't designed in a boardroom. It was developed through direct application — real horses, real feed programs, real biometric feedback. Every protocol Montana brings to your barn has been tested against actual outcomes, not theoretical frameworks. That's the difference between advice and evidence.
Let's talk about your barn.
Schedule a free 15-minute strategy call with Montana. We'll discuss your facility, your boarders, and whether the Pure Horse retainer model is the right fit.